TrueCut for teams
A controllable AI production workflow for marketing agencies.
Produce more campaign variations while keeping the product, brand direction, and creative system consistent. TrueCut keeps prompts, references, characters, camera direction, generations, and finished shots connected so the work can scale without losing the original idea.
Why TrueCut
Creative controls that explain what will happen before you render.
Plan before generating
Turn the brief into shots, references, formats, and cost-aware generation decisions.
Maintain continuity
Reuse products, characters, looks, and scene direction across a complete body of work.
Move from idea to delivery
Generate images and video, review results, and finish the strongest shots in one workflow.
Production blueprint
Define what “finished” means for marketing agencies.
This is a workflow specification, not a fabricated customer result. Use it to make inputs, deliverables, and approval criteria explicit before generation spend begins.
Required inputs
The approved brief, audience, claim hierarchy, brand references, required formats, legal copy, product source files, and client review criteria.
Reviewable deliverable
A traceable campaign system with hero concepts, channel variants, editable prompts, product-safe references, and approval-ready previews.
Acceptance checks
Brand fidelity, product geometry, claim accuracy, format-safe composition, variant distinctness, reviewer ownership, and spend by approved asset.
Evidence basis, checked : TrueCut workflow specification. No customer name, performance result, or usage statistic is implied.
How it works
A production workflow you can inspect and revise.
- Step 1
Define the brief
Capture the audience, message, visual world, required formats, and success criteria.
- Step 2
Build the system
Choose references, characters, models, camera controls, and production templates.
- Step 3
Produce and iterate
Generate variations, preserve successful direction, and assemble approved work.
Built for real work
Use cases
- Concept development
- Paid social
- Client treatments
- Campaign versioning
Continue exploring
Related TrueCut workflows
Make the shot. Keep the vision.
Move from prompt to directed generation with camera, character, reference, model, and workflow controls in one studio.
Start creating