TrueCut for teams
A controllable AI production workflow for product advertisers.
Create hero shots, demonstrations, visual effects, and directed product films across multiple formats. TrueCut keeps prompts, references, characters, camera direction, generations, and finished shots connected so the work can scale without losing the original idea.
Why TrueCut
Creative controls that explain what will happen before you render.
Plan before generating
Turn the brief into shots, references, formats, and cost-aware generation decisions.
Maintain continuity
Reuse products, characters, looks, and scene direction across a complete body of work.
Move from idea to delivery
Generate images and video, review results, and finish the strongest shots in one workflow.
Production blueprint
Define what “finished” means for product advertisers.
This is a workflow specification, not a fabricated customer result. Use it to make inputs, deliverables, and approval criteria explicit before generation spend begins.
Required inputs
Packshots, non-negotiable product details, value proposition, demonstration action, camera intent, end card, channel, and target duration.
Reviewable deliverable
A shot-based product film with hero, feature, demonstration, transition, and closing frames linked back to their source references and prompts.
Acceptance checks
Product identity, readable feature behavior, controlled reflections, camera continuity, clean transition landings, end-card space, and cost per usable shot.
Evidence basis, checked : TrueCut workflow specification. No customer name, performance result, or usage statistic is implied.
How it works
A production workflow you can inspect and revise.
- Step 1
Define the brief
Capture the audience, message, visual world, required formats, and success criteria.
- Step 2
Build the system
Choose references, characters, models, camera controls, and production templates.
- Step 3
Produce and iterate
Generate variations, preserve successful direction, and assemble approved work.
Built for real work
Use cases
- Hero films
- Feature demos
- Launch assets
- Retargeting creative
Continue exploring
Related TrueCut workflows
Make the shot. Keep the vision.
Move from prompt to directed generation with camera, character, reference, model, and workflow controls in one studio.
Start creating